FIVE SEASIDE TOWNS STACKED AGAINST THE CLIFFS, EACH WASHED IN SUN-FADED COLOURS. A REMINDER THAT THINGS BUILT TO LAST ONLY IMPROVE WITH AGE.

“STUDIES IN KERNOW” IS A REFLECTION OF WHAT GEORGE JAMES HAS ALWAYS STOOD FOR. CREATIVE AND THOUGHTFUL DESIGN SHAPED BY REAL PLACES AND REAL STORIES. THIS SERIES CAPTURED THE TIMELESSNESS, ADVENTURE, AND LOVE THAT GUIDE OUR BRAND.

THE AFRO LINEN TRUNKS BRING SAFARI TO THE CITY. WITH SUBTLE GIRAFFE-PRINT LININGS AND A DESIGN MADE FOR BOTH LOUNGIN’ AND EVERYDAY USE. THEY’RE A PIECE OF HOME REIMAGINED FOR THE CITY.

MY TRIP TO INDO REMINDED ME OF WHAT GEORGE JAMES STANDS FOR - TIMELESS ESSENTIALS MADE FOR EXPLORATION AND EVERYDAY USE, CREATING STORIES THAT LAST BEYOND THE JOURNEY.